The New Farm is a hub for circular, innovative, and social entrepreneurs from The Hague and its surrounding areas. Spanning across 8 floors, it houses circular factories, dozens of start-ups, a cooking studio, food cultivation and production facilities, and an event venue.
The Respace system has been implemented on the 2nd and 3rd floor, allowing for the utilization of the space between the floor and ceiling. This adaptation brings forth an interior landscape filled with vertical surprises, where the spaces have varying floor-level heights, reaching a maximum of 4.6 meters. Within this project, there are approximately 700 square meters of cozy and compact office spaces, creating an environment that nurtures creativity, design, and the exchange of ideas.
A newly developed construction system was utilized for The New Farm, allowing for the creation of additional workspace or storage areas by installing mezzanine floors in spaces with higher ceiling heights.
The building housing The New Farm was originally designed by the grandfather of architect Rem Koolhaas in the mid-20th century. It was originally intended for Philips Telecommunication to manufacture components for telephone exchanges and other related purposes.
At the time, it was quite unique to have multi-level production within a single building, accommodating up to approximately 1,200 people working simultaneously. This lasted until 1994 when production ceased, and the building was redeveloped into an office building.
In 2015, the largest commercial urban farm in Europe was established on the building's premises. It featured a rooftop greenhouse spanning 1,200 square meters for growing vegetables and an indoor fish farm with integrated processing and packaging facilities. Unfortunately, this concept went bankrupt in 2018, leading to the decision to integrate a broader range of activities ultimately.